AFTV x TOKIGAMES LAUNCHES ‘TOP SQUAD’ — A AFTV FAN EXPERIENCE
AFTV and TOKIGAMES have partnered to create ‘Top Squad’ — a AFTV Fan Experience featuring a gamified platform where AFTV members can participate in ‘Live Fantasy’ and ‘Pick’Em’ contests, embark on fun quests, accomplish seasonal and lifetime achievements, scale the weekly and monthly leaderboards, and redeem ‘AFTV Fan Coins’ for collectable NFTs and rewards.
AFTV is the largest football fan channel in the world and is dedicated to its ethos of “for the fans, by the fans”. Started by Robbie Lyle in 2013, it has amassed more than a billion views on YouTube and is the leader in the football conversation before, during, and after the whistle blows on Arsenal Premier League matches.
TOKIGAMES is a fan engagement and gamification solutions provider that innovates, develops, and provides white-labelled gamified platforms and patented spectator games for esports/sports brands to engage, retain, and monetize their audiences within a unique and holistic core-loop dedicated to fandom.
At the heart of the AFTV Fan Experience is the world’s first “Real-time Football Manager” game where fans can watch a live match and actively manage a fantasy roster by adding, removing, and trading players to score points and gain ranks.
This fantasy format of live interaction and active gameplay both increases and deepens the level and quality of engagement for AFTV fans watching their Arsenal in action, and creates the colorful football conversations that we all know and love.
Brett Lotriet Best, AFTV’s Operational Head, commented, “We are excited to offer fans an absolute world-first: a real-time, live fantasy football game that we believe will be a quantum leap in fan engagement for our audience. This is a next generation of strategy and football gaming, that, coupled with our fan currency and NFT prizes will take the 21/22 Season into a whole new league.”
Mervyn Lau, CEO and Legal Counsel at TOKIGAMES, commented: “Our vision is to reinvent and redefine fan experiences through gamification and participative entertainment, and we are excited to embark on this journey with AFTV to create tangible and measurable engagement value for both AFTV and its fans”.
‘Top Squad’ is live and available now for the 2021–2022 English Premier League season on the AFTV app.
